Poowong is a small, rural town in the western Strzelecki Ranges. It is mainly made up of dairy farms. It lies at the junction of a trail cut from Lang Lang into Gippsland and is situated 30 km south of Drouin. McDonald's Track (1862) was an access route that was very influential in having settlers travel the Strzelecki Ranges. According to Bunce's Language of the Aborigines, Poowong is an Aboriginal word meaning "carrion". Decades ago, the hills around Poowong grew dense timber. Tree felling and ring-barking revealed the fertile slopes that could be sown down for pasture. Livestock was sold through a saleyard attached to the hotel and later replaced in 1899 by a shire saleyard.
Poowong is quite well equipped with regard to its facilities, which include four tennis courts, two netball courts, an indoor basketball stadium, a primary school, large community hall, heated swimming pool, a number of churches and an Australian rules football oval.